Entrepreneurship & Tourism Print E-mail
Alongside the pioneers and creative minds, today’s tourism industry needs, above all, professional management. The Masters degree program, therefore, is geared towards the development of entrepreneurial skills and is designed according to the requirements of national and international tourism markets. It offers students a unique combination of attractive modules such as Business Management and Marketing as well as Innovation and Destination Tourism. During four semesters, students learn about practically relevant theories through business simulation, case studies, project work and discussion with experts from all over the world, smoothing the road to a ‘Master of Arts’ (MA) in the process. Thanks to the existence of International study tours, which could, in the end, lead a student to Canada (Vancouver/Whistler) or to Switzerland (Laax) for example, practical knowledge transfer is enabled. A visit to the world leading consumer metropolis Las Vegas is planned for the coming autumn.

The acquisition of a global management perspective is ensured by cooperation with well-known partner universities from across the world. Furthermore, the compact Masters program timetable (Wednesday to Friday) is very popular.