Graduates of the MCI executive certificate course in Corporate Communications & Stakeholder Relations
- are capable of developing a decision-making framework for professional corporate communications and know how to build up trust and create scope for action;
- are familiar with the foundations and models of successful communications including their modes of action on the target audience (e.g. perception and aesthetics, psychology, design);
- see anticipatory communications as a function of strategic management and ensure that it is effectively anchored in the organization;
- are able to plan communications strategies, monitor their implementation and evaluate the measures taken;
- know how to maintain effective contacts, develop networks and employ lobbying, and have a firm command of the basics of crisis management;
- are qualified to handle effective communications in various fields; they have undergone professional Interview training with personal coaching, know how to chair events with big groups and are competent in terms of conflict management, presentation and hosting events;
- know how to deal with the media, prepare a topic, write press releases and organize press conferences;
- have a good overview of the relevant legal aspects of corporate communications (e.g. data protection and media law);
- have a detailed knowledge of the instruments available for selecting an agency, providing a briefing and performing efficient planning for the use of advertising media.
Graduates of this MCI executive certificate course can apply for credits for the master study programs General Management Executive MBA and Master of Science in Management MSc, which are recognized by the Austrian Ministry of Science.
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